We're an award-winning, Seoul-based creative team that provides strategic copywriting solutions for industry-leading brands.
We're an award-winning, Seoul-based creative team that provides strategic copywriting solutions for industry-leading brands.
We had the good fortune of working alongside Genesis (Hyundai’s luxury arm) for three consecutive years, helping it grow into the industry powerhouse it is today. Our mission was to research, refresh, and refine its content marketing strategy across all brand touchpoints. We created website copy, social media posts, brochures, taglines, and sales kits for both regional and international offices.
Samsung selected us to help with their global site, where we spent five consecutive years creating compelling and persuasive copy for a wide range of key products, including Galaxy flagship and mid-range smartphones, AI-powered home appliances, wearables, and TVs to help position the brand as a global leader in the industry.
We collaborated with Innocean Worldwide on several global campaigns for the new IONIQ 5, Hyundai Motor’s flagship EV. We helped with website copywriting and video script development for a number of teaser spots that were shown ahead of its upcoming debut.